ROLE: copywriter & social engagement supervisor | CLIENT: Bayer
The Midol woman is fearless, unstoppable, modern, savvy, and sassy—there is no way that she is going to let period symptoms slow her down. Our team was tasked with developing a new voice and visual brand for their social media platforms to reflect the spirit and interests of Millennial women. Bright, chic colors and lively imagery paired with quippy, culturally-relevant copy has made this campaign a wild success—and an immense amount of fun to work on. In 15 months our team updated Midol's Facebook page, and expanded the brand's social presence to include Twitter and Instagram. We provided editorial and creative direction to influence the look and feel of the website, and conceptualized and coordinated a photo shoot for product-focused custom content.
ROLE: managing editor & strategist | CLIENT: hilton
Tapesty Collection by Hilton debuted on social in January 2017, in time for the hospitality industry's annual ALIS Conference. Though the brand identity had yet to be determined, my team was give a two-week turnaround to draft and execute a launch strategy to satisfy immediate client requests for presence on Facebook, Twitter, and Instagram, as well as fan acquisition. Following the great success of Phase One, the Phase Two social launch, inclusive of paid media strategy, is currently in development and began in April 2017, following the launch of the brand's website.