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  <url>
    <loc>http://www.mayafrancis.com/marketing/midol</loc>
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    <lastmod>2025-09-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5741eb302b8dde2ec24773e1/1467305562478-LTY7Q2125D6FHM8LWFBW/Midol_FB-Macros_May_FINAL_Salty.png</image:loc>
      <image:title>Marketing work. - Midol</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5741eb302b8dde2ec24773e1/1467305802294-NPKIXLVFR0ROQ3EGO3C3/Midol_TW_July_Comps_Beach-Please.png</image:loc>
      <image:title>Marketing work. - Midol - I provided editorial and creative direction to influence the look and feel of the website, and conceptualized and coordinated a photo shoot for product-focused custom content. (Copy)</image:title>
      <image:caption>I provided editorial and creative direction to influence the look and feel of the website, and conceptualized and coordinated a photo shoot for product-focused custom content.</image:caption>
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      <image:title>Marketing work. - Midol</image:title>
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      <image:title>Marketing work. - Midol - Over 15 months, I partnered with an Art director to update Midol's Facebook page, and expanded the brand's social presence to include Twitter and Instagram. (Copy)</image:title>
      <image:caption>Over 15 months, I partnered with an Art director to update Midol's Facebook page, and expanded the brand's social presence to include Twitter and Instagram.</image:caption>
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      <image:title>Marketing work. - Midol</image:title>
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      <image:title>Marketing work. - Midol</image:title>
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  <url>
    <loc>http://www.mayafrancis.com/marketing/hilton</loc>
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    <lastmod>2025-10-02</lastmod>
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      <image:title>Marketing work. - The Tapestry Collection - The Phase Two social launch, inclusive of paid media strategy, began in April 2017, following the launch of the brand's website. (Copy)</image:title>
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      <image:title>Marketing work. - The Tapestry Collection</image:title>
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      <image:title>Marketing work. - The Tapestry Collection</image:title>
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  <url>
    <loc>http://www.mayafrancis.com/marketing/a-dream-deferred</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5741eb302b8dde2ec24773e1/1560474963717-GMCM21F1ODGTW2X6G68H/redlining-exhibit-featured-image-1024x643.png</image:loc>
      <image:title>Marketing work. - A Dream Deferred - The multidisciplinary project explores how historic systemic policies and practices play out in the nation’s poorest large city.  (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5741eb302b8dde2ec24773e1/1560474236363-NX5DE1HISW1HWS7VAKZZ/DsABMZoVAAA6m12.jpg</image:loc>
      <image:title>Marketing work. - A Dream Deferred</image:title>
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      <image:title>Marketing work. - A Dream Deferred - The limited-run public exhibit had an estimated 1,500 visitors, with 55% of attendees saying they were more likely to vote in the next election because of it. (Copy)</image:title>
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    <loc>http://www.mayafrancis.com/marketing/aarp</loc>
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    <lastmod>2025-10-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5741eb302b8dde2ec24773e1/1677602402680-6KVE9IMOVJR8S46418P1/Sisters-Newsletters-6.16-WebbyNom_600.jpg</image:loc>
      <image:title>Marketing work. - Sisters from AARP - I worked closely with Creative to give the Sisters brand a distinct look, feel, and tone from typical AARP, making the Sisters feel youthful, accessible, and contemporary. (Copy)</image:title>
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      <image:title>Marketing work. - Sisters from AARP - The Sisters brand expanded for event activations at Afropunk and Essence Festival with brand merch. (Copy)</image:title>
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      <image:title>Marketing work. - Sisters from AARP</image:title>
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      <image:title>Marketing work. - Sisters from AARP</image:title>
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      <image:title>Marketing work. - Sisters from AARP - Illustration was a key component of our content strategy, prioritizing partnerships with female artists of color and to give visual interest and variety to our brand. (And avoid reliance on sto (Copy)</image:title>
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      <image:title>Marketing work. - Sisters from AARP</image:title>
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    <image:image>
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      <image:title>Marketing work. - Sisters from AARP - Strategic partnerships with culturally resonant influencers like celebrity makeup artist Sam Fine and respected Black-owned hospitality brand Akwaaba bridged affinity and trust with the audienc (Copy)</image:title>
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    <image:image>
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      <image:title>Marketing work. - Sisters from AARP</image:title>
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  <url>
    <loc>http://www.mayafrancis.com/marketing/netflix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-02</lastmod>
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      <image:title>Marketing work. - Netflix</image:title>
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