About Me
I majored in Journalism at a time when magazines were dying and the internet was turning the knife. By the time I left campus, there was a Great Recession eagerly waiting to welcome to me adulthood. After a brief ‘any job will do’ stint as an insurance claims agent (always pay extra for short-term and long-term disability benefits!), I tried being a publicist. Unfulfilled all the while, I balanced my day job with personal creative work as a freelance columnist and blogger, which, though I didn’t know it at the time, would help me build my career.
As I grew to work with more established media outlets, my work garnered attention from a few producers, giving me the opportunity to appear on TV and radio. Disillusioned with media pitching and wanting to move beyond the comms world I found myself in after a few layoffs, I pursued a more creative career in marketing. I started as a copywriter, learning the rest on the job. Since then, I’ve worked with non-profit, CPG, and government clients in print, social, and digital—won some awards, too. Writing has been at the core of everything I’ve been able to do and has allowed me to work on a variety of projects, from my work in tech, to my work with emerging lifestyle brands, on social justice projects, and as a ghostwriter for notable media personalities.
My creative approach is to always think like the magazine editor I had once hoped to be, orienting my strategy by thinking in terms of a story layout: headlines, lede, audiences, and creative. I love thinking about today in the broader cultural context of yesterday and tomorrow. I love collaborating with smart people and my favorite clients are the ones eager to build trust and take risks together. I don’t believe in “industry best practices,” I believe in doing the things that good work requires.