MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.

People’s Choice Nominee for “Best Email Newsletter.”

Sisters from AARP, a weekly digital newsletter geared towards African American women.

MXM and partner agencies won a gold Effie for the FDA’s Center for Tobacco Products “The Real Cost” campaign. Our work was recognized for its insightful communications strategy, outstanding creative and overall success in the market.

At-risk teens believe addiction and smoking-related death and disease only affect older, long-time smokers. How do you get these teens to stop experimenting with cigarettes? You depict the consequences of smoking in ways that feel immediate and meaningful. We reframed smoking-related health consequences and addiction as costs to their appearance and a loss of the control they so desire. In doing so, we caused at-risk teens to reassess their tobacco beliefs, moving them to being closed to future tobacco use.