Sisters from AARP

As Editor-in-Chief, I led the editorial, marketing and social strategies of the Webby Award-nominated Sisters from AARP, a free weekly lifestyle digital newsletter and online community for, by and about Black women. Readers get the very best in health, money, relationships, style and more.

I worked closely with Creative to give the Sisters brand a distinct look, feel, and tone from typical AARP, making the Sisters feel youthful, accessible, and contemporary. Illustration was a key component of the content strategy, prioritizing partnerships with female artists of color and to give visual interest and variety to our brand. (And avoid reliance on stock.)

The Sisters brand expanded for event activations at Afropunk and Essence Festival with brand merch. Strategic partnerships with culturally resonant influencers like celebrity makeup artist Sam Fine and respected Black-owned hospitality brand Akwaaba bridged affinity and trust with the audience.

I worked closely with Creative to give the Sisters brand a distinct look, feel, and tone from typical AARP, making the Sisters feel youthful, accessible, and contemporary. (Copy)
The Sisters brand expanded for event activations at Afropunk and Essence Festival with brand merch. (Copy)
Afropunk-poster_600.jpg
Sisters-Swag-Group_600.jpg
Illustration was a key component of our content strategy, prioritizing partnerships with female artists of color and to give visual interest and variety to our brand. (And avoid reliance on sto (Copy)
E0VZQ4TWQAMDBek.jpeg
Strategic partnerships with culturally resonant influencers like celebrity makeup artist Sam Fine and respected Black-owned hospitality brand Akwaaba bridged affinity and trust with the audienc (Copy)
IMG_3156.jpg
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